woman wearing Cape Cloth hat, cape cod clothing brands
Photo courtesy of Cape Cloth

Whether you’re looking to give gifts, shop for souvenirs, or buy for yourself, you can find uniquely branded Cape Cod merchandise everywhere! Be on the lookout for Cape merchandise in their own branded stores, at local festivals, or on pop-ups all over the Cape year-round. These are some great Cape Cod clothing brands to check out!

Cuffy’s :: Dennis and Provincetown

With two locations on the Cape, Cuffy’s is the ultimate destination for your Cape Cod gear. They specialize in tees, fleece, accessories, toys, plush, home goods, and pet products. Their new 20,000-foot store in Dennis is a destination in itself. In addition to clothing, it also boasts a general store and confectionery. 

Cape Cloth :: Online 

Specializing in unique designs and comfortable fabrics, Cape Cloth is owned by Dennis native John Patsavos. In addition to apparel and accessories, they specialize in custom tire covers. My brother-in-law has been asking for these since he got his Jeep two years ago! You can find Cape Cloth at all the major festivals on the Cape, such as Love Live Local. You can also find them at different retailers around the Cape.

Cape Smile :: Online

Cape Smile is a family-owned business. Their signature “Cape Smile” graphic is featured on shirts, sweatshirts, and kidswear. Their newest graphic is “Bourne on the Bridge.” When you buy their happy apparel, some of the profits go to SIDS research.   

From The Cape Table :: Online

The Cape Table is aptly named by the owner, Zoe, who grew up crafting at a white picnic table on Cape Cod sand each summer. She’s a teacher who’s on the Cape as often as she can be. Cape Table’s unique designs are crafted and handmade by her. 

Cape Shark :: Chatham

Printed with eco-friendly, water-based ink, Cape Shark began in 2014 by designing stickers with different shark colors and patterns. They eventually evolved into clothing as well. Though their official store is in Falmouth, you can find their apparel and accessories (still including stickers!) at different retailers around the Cape. 

ExitMerch :: Online

Started after Massachusetts mandated new exit numbers along Route 6, ExitMerch, which is based in Harwich, designed and created a clothing line featuring the “old” exit number signs. As most who live and vacation on the Cape can relate, the old exit numbers can evoke a certain sense of nostalgia. The brand has now evolved to sweatshirts, hats, stickers, and koozies.

We hope you have a great time checking out these Cape Cod clothing brands and showing your Cape Cod pride whenever you wear them!

Ashley Flanagan
Ashley Yehl Flanagan has lived in Dennis, MA since 2017, when she and her husband Chris moved from Washington, DC. While on Cape, Ashley has been an active part of the Cape community, including participating as board member of Friends or Relatives with Autism and Related Disabilities (FORWARD) from 2020-2022, member of Cape Cod Young Professionals, and as a parishioner of Our Lady of the Cape. Ashley met her husband Chris Flanagan in 2014, and after four years of dating, tied the knot in 2018. Ashley and Chris are raising three children on the Cape, their daughter and twin boys. During Ashley’s senior year of college, she started a career in the federal government, which led her to travel to 106 countries doing public affairs work. For the past six years, Ashley has been a senior member of press operations at a federal agency, where she leads public communications on global issues. Growing up, Ashley aspired to be a journalist and while in middle school, wrote movie reviews for her local paper, The Hill Country News. She graduated from American University in Washington, DC and lived in London during her junior year.


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